Video SEO – How to Rank #1 in YouTube (Fast!)

This video will show you everything you need to know about video SEO. Specifically, you’ll learn how to optimize your videos around YouTube’s top 5 ranking factors.

In fact, these are the same five factors that I focus on for every video that I publish. They’re the main reason that my videos rank in the top 3 for keywords like “SEO”, “link building”, “get traffic” and more.

So what are these five YouTube SEO ranking factors?

The first is called Total Watch Time. This is simply how many minutes of watch time your video has accumulated since you published it. The more Total Watch Time your video has the higher it will rank in the search results (in general).

Next up we have mastering the hook. This is simply making sure you hook your viewer in the first 15 seconds of your video (which is HUGE). I’ve found that — once you get someone to watch the first 15 seconds — you’ve pretty much hooked them for good. And in the video I show you how I use “The PPP Formula” to create intros that keep people engaged.

Our third ranking factor is making sure that your title is keyword optimized. This is pretty basic stuff, but it’s important.

Once you’ve optimized your title, it’s time to optimize the video itself. As you’ll see, this is something that you’ll need to do before you shoot. Trying to optimize an old video doesn’t work very well (trust me, I’ve tried it). Instead, you’ll need to plan your keyword optimization well before you hit “record”.

Finally, we have maximizing user engagement signals (likes, comments, subscribes etc.). This shows YouTube that people are interacting with your video.

Last up, we have a bonus tip: optimize your video for CTR. This ranking factor is becoming more important for video SEO. And this is a trend that’s not likely to end anytime soon. After all, a high-CTR shows Google and YouTube that your video is a great result for that search.

And towards the end of this video you’ll learn how to quickly boost your CTR.

If you’re looking to get more actionable SEO videos like this one, make sure to subscribe to my YouTube channel right here:

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19 thoughts on “Video SEO – How to Rank #1 in YouTube (Fast!)

  1. Mahedi Hassan

    bro i liked your videos bcz of only ur examples. everybody can advice me but u took it to a higher level by giving example to every advice.☺

  2. arandomkenyan

    Great video and awesome usage of your own tips in this video. Good luck with the channel…#Liked&Subbed!

  3. Aftab Khan

    Sir Can you tell me that one song you like very much you want to mix in your video but that is copyrighted how to edit Audio to get rid of copyright strike ?

  4. nery colon 1

    The one I have been trying to do is to get to the point and not to ramble. This has risen my views. I love doing videos so I make a few a week. I loved and Subbed. Next that I need to learn is how adsense work and how to put an advertisement. Great video

  5. The Fresnan

    The 'longer videos' tip flies in the face of what I would think to be right. I traditionally only watch super short stuff. I'm sure this tip is right, it just doesn't feel like.

  6. delt2234

    Great information, I just subscribed but have a few simple questions and hope you could help
    1.) I do short funny video skits. How would i implement this PPP formula at the start of my skits? The user isn't really gaining any valuable info besides hopefully laughs
    2.) My skits are around 1-2 minutes. Do you recommend I make them longer? It seems the average time for these type of videos is around 3 minutes
    3.) I will tell my mom to stop watching my videos lol

  7. Marlar House

    Already creating longer videos, but placing the keyword in the title just never occurred to me! D'OH! Thank you!!!!!

  8. Tina Willis

    I'm a gigantic fan Brian!! Do you use Adobe to add the various fonts / subscribe, etc.? I'm a newbie at video editing. Also, would you mind sharing how you do the white background? And what software? Fantastic information!!!!!!! I wish you'd get a little more technical sometimes, like telling HOW to do what you say works (e.g., add subscribe button). Still, awesome, awesome stuff, as always!!

  9. Glitchfest Gaming

    Interesting stuff! I didn't know youtube actually takes what you say in the video into the equation….

  10. Gabrielle Angel Lilly

    Thanks for the tips! I am going to try making some of my videos longer than I have been thinking.

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