How To Grow Your Business With Online Search
Where Does Business Come From?
• Your Network
• Word of Mouth Referrals
• Outbound Cold Calls
• Inbound Calls Walk-ins, our focus here
Number Of Searches Per Day On Google
• 3.5 billion
• 50-60% on mobile
What Percent Were For Local Information?
More than 20% on desktop
40% on mobile
From A Google Study Understanding Local Search Behavior
From a computer 34% of visited a store that same day
From mobile 50% visited a store that day and 18% led to a sale that day
Source: https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with- search_research-studies.pdf
Why Does It Matter If I’m On Page 1?
Customer Searches End Here
Your Rank On The Results Page Matters
Position on Search Engine Result Page Click-Through Rate:
55% of clicks for top 3 results
Over 66% for top 5 results
Under 5%: clicks 6-10
Under 5%: page 2
People search local every day
They only click the top results
Then they buy
It’s worth $ $ $ to be on the top half of the first page
So How Do We Get To The Top? 2 Ways
Method #1: Run Google Adwords
Run Google Adwords Pay Per Click PPC
Reach Targeted Traffic, Unlike Traditional Ads
-Conversions like Form submission or Click to call
Clicks times Cost Per Click equals Ad Spend
Ad Spend divided by Conversions equals Cost Per Conversion
50 Clicks for cost per click
Means a conversion
Can I Show Up On Page 1 Without Paying For Each Click?
Method #2: Earn It With Search Engine Optimization Or SEO
Rank Organically With SEO
How Do I Optimize For Search Engines?
1. Research Keywords
2. Onsite Optimization
3. Offsite: Business Directory listings
4. Google My Business or GMB page
6. Links from other websites
How Do I Know If I Need SEO?
Step 1: Clear What Google Knows
Step 2: Search Like A Stranger
Step 3: Check If You’re On Page 1
What Does Good SEO Look Like?
1. Higher Rankings
2. More Traffic
3. New Traffic
4. More Conversions
5. More People Finding You Non- Branded Searches
6. More Inbound Leads
Contact me if you want to hire someone to help with any of the above.
Founder, Local SEO, Google AdWords