SEO Best Practices | Local Search Marketing Optimization

SEO Best Practices | Local Search Engine Marketing Optimization 

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The best SEO practices for 2016 and beyond will require a strategic mindset, as well as a detailed plan on how to leverage what I am about to share in this post. In theory, the best SEO practices are quite simple and straightforward. Yet, the deployment will be complex, as well as require persistence and organization. 

“It is a little-known secret that Google and other search engines are making a shift from traditional SEO to a focus on quality and authoritative content. While it is still important to optimize your meta data and remain on top of relevant keywords, it can no longer be denied that when it comes to generating organic search results, quality content with a strong focus on authority is now leading the pack.” – Entrepreneur (Jan 6, 2015) 

Best SEO Practices Checklist:

1. Discovering and targeting additional verticals.
2. Conducting thorough keyword research for those verticals.
3. Creating high-quality content for each keyword. This would include in-depth copywriting.
4. Distributing this content on a continually basis. (Email, social media, PPC, native advertising, etc.)

While this is a simple list, each one can require an extensive amount of time, effort, and resources. Fortunately, these four actions are scalable for any business, including a solopreneur with practically no budget. 

There is no such thing as SEO without content. You need words, articles, substance, keywords, verbiage. It’s true: Content is king. We don’t argue about that anymore. It’s a truism of the SEO industry. Content content content.

And what is content marketing all about? It’s about content. The practical application of SEO (content) is the very substance of content marketing.

Contact me on how we can create a powerful Content/SEO strategy for your brand. 

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SEO Best Practices 2016 | Local Search Engine Marketing Optimization

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13 thoughts on “SEO Best Practices | Local Search Marketing Optimization

  1. Chase Reiner

    Awesome this is amazing SEO info. What do you think about my videos? I love to discuss SEO, SEM, and SMM secret techniques as well.

  2. Jeff Thurber

    it looks like your competition has viewed your video and showed their fear of how good your message is : ), well at least 5 at this point. Thank you, Jeff

  3. Autumn Fisher

    This is great thanks! I run a spa in delaware ohio. It is about 25 mim north of columbus ohio where I think i need a lot of my business to come from. Even people in Delaware would likely search spa in columbus ohio, Not spa in delaware. I am concerned this is going to really mess up my SEO. My address is delaware bit i think my keywords should focus on columbus. But being registered on google businesses and on facebook and my website as being in delaware I think I am going to confuse google. This is my only major hang up on really launching my own SEO plan from home! Thanks for your help!!!

  4. matt bokey

    You sent your piece of content to an e-mail list of 4000 people and you had a grand total of 150 people engage with it? Hmm. I also believe it's more about the comments, open/click rates, and shares, not the likes or +1's.

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