Search engine marketing-SEM | Search engine marketing basics | SEO – Part 29

Search Engine Marketing or SEM is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine result page (SERP) through paid advertising. You can give advertising on Google, Yahoo, Bing and other search engines.

For advertising on Google search engine and its advertising networks, we use Google Adwords. It is based on PPC/ CPC concept.

Google AdWords

1. Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. 

2. AdWords is based on PPC / CPC concept.

PPC: Pay Per Click
CPC: Cost Per Click

3. You can schedule your Daily Budget on AdWords.

This video tutorial gives step by step details from creating a Google adwords account to posting an Add on Google.

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8 thoughts on “Search engine marketing-SEM | Search engine marketing basics | SEO – Part 29


    sir i have a confusion how can we set our daily budget less than or bid. as u mention in your video Rs 125/- was bid amount and Rs. 100/- was daily budget. please help me out.

  2. mann shinwar

    sir please upload a video that tell about seo friendly urls, how to to make canonical urls, and htaccess and web.xml for seo friendly urls. waiting for reply

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