see http://sparkah.com/asia for an Advertising Agency Company in Seoul Korea that explains the differences in advertising both print and online interactive advertising. Then, the ad agency explains the differences between methodologies and communication styles between the east and the west. These differences span from New York City and Los Angeles to Seoul, Hong Kong, Tokyo and Singapore.
This video covers the differences between PPC and CTR of Google vs. Naver and Daum. It also covers social media marketing and home shopping.