Etsy Listings and Search Engine Optimization | Simple SEO Ideas for Sellers

I’m sharing some Etsy SEO tips and tricks that I’ve learned during my 6+ years selling on the platform. These are little things I’ve consistently done within my Etsy listings that I believe have helped my shop get noticed and contributed to my 25,000+ sales.

*NOTE* These are my ideas and personal practices. They are not officially tested or outlined by


I outline the difference between Etsy’s search engine optimization and other e-commerce platforms, such as Shopify. Plus, ways I setup my Etsy listings to be favorable to Google and other search engines. Titles, listing description and tags are the three vital aspects of an Etsy list. I go over ways to optimize these components to be found by search engines.

Help your Etsy shop get found by Google + the Etsy search bar with these easy modifications and tricks.

Please comment/subscribe. Let me know what you think!


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9 thoughts on “Etsy Listings and Search Engine Optimization | Simple SEO Ideas for Sellers

  1. Cass Wilson

    How have you been finding the new listing features like colour, celebration, variation quantities etc?? Any any of the other new features.

  2. Able Family Life

    We've been trying to work on our SEO, watching this video was so helpful, thanks 🙂
    Do you use promoted listings? If you do, how do you work out how much you should put the click price at, etc.? Are promoted listings worth it?

  3. Emmanuel Simone

    In my tags, I haven't been spacing out the words. For example I would write "blueshirt" instead of writing "blue shirt"… Have I been dropping the ball with that?

  4. Anniken Telnes Iversen

    Thanks for the tips. Lovely to find a video with a calm, pleasant voice. A lot of high-pitched intense voices out there, so I really enjoyed listening to you. You have a really nice voice to listen to.

  5. Lara Craft

    Thanks for your video! Great tips) I have one qiestion how to do in me shop when you open one item to see it closer on left side the another SIMILAR (by color, shape ect) are appear? Not random objects from all our shop but only similar to opened one…Thank you ! And wish you sales to the stars!

  6. Marta Līmane

    Thank you for your videos, they help a lot and clearly explains everything! 🙂 Also, wanted to ask, do you promote your business on Etsy by bids or something else that cost money!? I'm new to Etsy too, and I cannot understand why the traffic is so slow. I have descriptions, tags and everthing, but still… Do you have any advise about promoting items? Thanks again for sharing!

  7. Oreo Kid

    Hello! Thank you for your info!! I just starting a Etsy!! Thank you for your help!! I will subs you!! 🙂

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